Estrategia & Táctica is a Peruvian company in charge of helping others achieve better marketing strategies. In July 2014, I worked on an event set for a marketing conference, called "Rediseñando Ciudades." This conference was in charge of Toni Puig, an Spanish expert on City branding and professor of marketing at ESADE. (Barcelona, Spain) The event's material had to reflect Puig's amazing personality, since he was the main focus of the conference; and it included: An invitation, a description postcard and an event pass.