In May 2012, TOTTUS, one of the largest Peruvian market chains, asked Brandlab to create an identity for their new in-house brand: "Porterhouse." I was an intern back then, working full time for this design studio, and this job was my first attempt into the real design world. The client needed an identity that appealed to middle age, middle class food connoisseurs. The logo solution we came up with, portrays a classic aged badge to transmit tradition, quality and trust to clients. (Work in collaboration with Brandlab graphic studio. | Lima-Peru) - Below are some examples of how the brand has been applied to different materials through time.