Developing brands is always fun, especially when you have very flexible clients. My dad started a business not long ago, and he asked me to work on his branding. My task was to create print and web graphics for a company in charge of merchandising, branding, and networking services. We wanted to highlight the innovation and quality of products through a very slick and elegant design. It needed to be generic enough to be applied to different environments and clients; but specific enough to target an upper middle class audience. We ended up using marble and a classic monochromatic palette, with a touch of modern layout and typography.