U L T R A - V I O L E T


Another year has gone by and Pantone has released Ultra-Violet as the 2018 color of the year. Inventive, imaginative, complex and contemplative are some of the words used to describe Pantone's choice for this blue-based purple. Even though I agree with Pantone's statement about living in a time that requires creative inspiration and discovery of a world beyond ours; I am still not sure this purple was the perfect choice. Color is incredibly subjective, and any hue with the right pairing can be tasteful. This is why I decided to share with you what I think might happen with this color in 2018. 

By the end of 2017, we are still seeing tropical leaves and pops of iridescence everywhere. I believe that with the 90's patches trend, several textures will come back, and tropical greenery will meld with fancy metallics and this purple addition. We were already seeing blue shades being incorporated with emerald greens, so a transition to ultra-violet doesn't seem too far off. Iridescent textures already have purple light hues incorporated, so the pairing of these two seems like a natural next step.