Designers don't always work on things they like. In fact most of the time, they work on projects they don't have much of a connection with. It is their job to find this connection and built excitement to go through the design process as motivated as they can be. For me, it has become quite an easy task, and to be honest I really enjoy transforming something I don't like into something I love. To better illustrate what I mean I will use quilts.
I was first introduced to quilting by my future mother in law. She really enjoys sewing different types of patterns together to make pieces like pot holders, bed covers and wall art. I was surprised by the quality of these, but at the same time, I kept wondering how much better, design wise, these could get. I thought quilting could get interesting if it was a bit different. I wanted to find a connection to it, and finally did! I found Modern quilting. This movement/style/approach is fairly new, it only started showcasing work in the 2000 and since then it has grown quite a bit. According to MQG (Modern Quilt Guild):
"...Several characteristics often appear which may help identify a modern quilt. These include, but are not limited to: the use of bold colors and prints, high contrast and graphic areas of solid color, improvisational piecing, minimalism, expansive negative space, and alternate grid work. "Modern traditionalism" or the updating of classic quilt designs is also often seen in modern quilting."
Like anything in art, it is hard to define what is traditional from what is considered modern, but the good news is that quilting can be cool. So backtracking a little bit, to me quilting wasn't what I would consider "pretty" because in my mind I restricted quilting to traditional, not fun art. What did I do different then? See you only need to find one thing you like from a big group of things you don't; and the possibility of creating something better will arise. This applies to everything. Finding the pretty in the ugly or the positive in the negative. Below are some examples of modern quilts I really enjoy! Hope this was helpful!
REFERENCE: Quilt 1: Reflection-NancyPurvis & MaryGregory | Quilt 2: Modern Improv Sampler-Kristin Shields | Quilt 3: Shift-Carson Converse | Quilt 4: Red Hot-Shawna Doering | Quilt 5&6: Hopewell | http://www.themodernquiltguild.com/