When I start a specific job in pen and paper I have all these ideas of how this product will end up. I try my best to think of how it will be used and things such as the flow of color, or if type matches the style of art. All these thoughts moving in my head while I work on it. No matter what, I try my best to make sure every piece of that product stands on its own, and it's well thought out. So far, I have worked on very few product jobs for Hobby Lobby, but these are the ones I can say I have the most ownership. I poured my heart and soul into making these, and I can't be happier with the way they turned out. The best thing is seeing how people have responded to them, all the Instagram posts and the emojis with heart eyes, remind me of why I work so hard. I hope I get to keep making products for a long time, and that they keep bringing little joy to many many people. :) 

Developed by Jenny Loken for Mardel. 
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Grandma is turning 80!!

This year grandma is turning 80! and I have been busy designing the identity for her event. I was inspired by some of her old portraits which reminded me a bit of Coco Chanel. I really enjoy the timeless and classy personality of the brand, so I decided to use a wide tracking sans for her name. Here are some of the imagery we used in her inspiration mood board. The event is schedule for November, and I cant wait to share all the details with you!

Peruvian Cuisine in OKC

Today I was craving Peruvian food. It's Easter and I miss home so why not. I decided to try a new place and visited La Brasa in Classen. As soon as I got there I realized I might not be as well dressed as I thought... This place was nothing like I had in mind. It was luxurious looking, but at the same time very homey and eclectic. Mix matched furniture, graffiti murals and incredible looking lunges. So I decided to go to the bar, nothing too fancy... right? Well... wrong. The bartender was super nice and he rocked an awesome mustache. He made me the best Pisco Sour, smooth and creamy. We talked a bit about the place, soon enough my food arrives, and I almost fell out of my chair. The presentation was exquisite. I ordered Lomo Saltado, which back in Peru is a popular traditional dish, that typically combines marinated strips of sirloin with onions, tomatoes, french fries, and more, typically served with rice; well this was like a better version of it. The sirloin was juicy and marinated to perfection, which created an amazing contrast to the crispy thin potatoes on top. He even added sweet potato which was a nice touch of sweet and salt. Every detail was well thought and tasteful. I cannot find a better way to describe my experience at this place, but definitely the best choice I could have being Easter and feeling homesick. If you have not tried this place yet, you must. I know I will be back pretty soon.